Israel pop singer/songwriter Moran recently released her newest single “So Cruel” and now she’s followed up on it with a beautifully designed lyric video. The song itself is a personal story of love and reflection, all of which has been brought to life with the new video. The track features some dark and moody production from Omer Lempert, which flows beautifully with Moran’s passionate, evocative vocals. The video was also made in collaboration with visual artist Einat Moscovich, who works in some nice detailing to further highlight the vulnerability of the song.
”So Cruel” is Moran’s second English language track, and one of many that she wrote during a period of recovery. About two years ago, the singer had an incident which left both of her hands broken. It was during that period that she felt utterly compelled to put her all into new songs. Within 6 months, she had written 60. And if “So Cruel” is any indication of the quality, we cannot wait to hear some more.
Check out the lyric video for “So Cruel” right below here.